CG West hosts impactful Profit Symposiums
October 2024 | Download PDF
CG West recently held impactful Profit Symposiums for New Mexico, Arizona and Southern California vended laundry owners. The free events – held during September in Santa Fe Springs, Calif., and Tempe, Ariz. – included expert presentations on ways to build vended laundry success; Continental Girbau Genius Washer rebates; deep discounts on equipment pricing; a free lunch; vendor booths; and drawings for LG televisions, Coin Laundry Association memberships and Yeti coolers.
“The Profit Symposiums were a huge success with nearly 70 attendees,” said Tod Sorensen, CG West vice president. “They gave CG West the opportunity to bring in experts from the industry to present on trends shaping the laundry business,” he said. “Attendee feedback was overwhelmingly positive.”
The majority of the day was dedicated to expert presentations, including:
- • Brian Wallace, president of the CLA, talked about the Five Trends Shaping the Future of the Laundromat Business
- • Multi store owner Art Jaeger educated customers on Genius Ways to Stand Out and Earn More
- • Matt Simmons of Curbside Laundries shared strategies on Attracting and Retaining Wash/Dry and Fold Customers
- • Mike Floyd, president of Girbau North America, highlighted the Top Ten Ways Genius Washers Will Change Your Life
- • Duane Fritz, director of technical services for the Integra Program at Anderson Chemical Co., demonstrated the importance of Delivering Clean with Chemistry
Participants also enjoyed dedicated time for visiting vendor booths in order to learn more about their products, services and solutions while Girbau North America featured its Genius line of soft-mount washers which feature the industry’s largest, 10-inch touchscreen user interface.
An extension of Wisconsin-based Girbau North America (GNA), CG West serves the Southern California, New Mexico and Arizona vended, on-premise, textile care, multi-housing and industrial laundry markets by providing equipment, parts, financing, service, warranty and training.
GNA is the largest of 17 subsidiaries of Girbau Global Laundry Solutions – a world leader in the development of innovative laundry solutions engineered for superior efficiency, quality and reliability. Girbau, committed to going “Beyond Laundry,” is more than just a machinery manufacturer: The company goes beyond high-performance equipment to also provide laundry solutions and services that add value to the customer experience. Girbau’s commitment to sustainability, adapting to customer needs and providing personalized laundry solutions deliver success.