Genius Control Part 1 | Customer-Facing, Vended Capabilities

What makes the Genius Washer control better than other vended washer controls on the market?

1. A Large Touchscreen InterfaceThe 10-inch user touchscreen interface is the largest in the industry. It looks cool, is user friendly, displays up to three languages and is scratch/water/impact resistant. Customers love it! Store owners love it!
2. Customizable Cycle OptionsIt offers four, six or eight pre-set cycle options, with each one being customizable. That means storeowners can tweak the programs to appeal to their market and rename them. I know a laundry owner in Fargo, N.D., who designed a dedicated “Hockey Wash” cycle specifically for cleaning hockey gear — no surprise, since hockey is huge in Fargo! This is just one example of the creative possibilities available with custom cycle programmability. Customers appreciate having cycle options tailored to their needs, and the flexibility to create cycles means laundries everywhere can cater to what’s popular in their own communities.
3. Customizable Add-OnsThe control also features six customizable add-on “Extra” cycles. These “Extras” add to vend price, which increases store revenue significantly. Superwash, Extra Spin, Extra Sanitizing Rinse (Ozone) are some of the options. The Sanitize add-on allows owners to automatically add ozone into a cold water rinse every time that option is selected — a great way to monetize ozone sanitization. Typically, owners report that customers add an “Extra” over 30 percent of the time.
4. Create and Customize CyclesStoreowners can import icons from the control library and customize cycle names and descriptions in multiple languages.Once again, this allows owners to effectively market and communicate with their customer at the point of sale.
5. Option to Add Advertisements or InstructionsThe control’s 10-inch display can be used to display advertisements and instructions. I know owners who advertise their wash-dry-fold service and in-store promotions, for example.
6. Auto Injection CapabilityThe Genius Washers and control have automatic chemical injection capability. This means the washers can automatically inject detergents, softeners and fresheners into the load based on the cycle selected. Many store owners use this capability with large-capacity washers to eliminate the hassle and time involved in lugging and loading detergents. Sometimes they also use the auto injection when processing full-service wash-dry-fold work.
7. Ability to Switch Between Vended and Commercial Modes Finally, the Genius control can be placed into commercial mode with more sophisticated programming and cycles for processing wash-dry-fold and commercial laundry orders. So, it can switch from a vended, self-service user interface and programming to a commercial, attendant-facing user interface and programming.